Apple Earned over 75% Market Share in the Indian Market

Since India became this rapidly growing market for smartphones, major smartphone companies have utilised this opportunity to proceeds marketplace share in the country.

Apple, however, could not penetrate the Indian smartphone marketplace for a long time. Information technology was mainly because of the insane price tag of their latest iPhones. About Indians spend less than $200 (Rs 14,280) for their smartphone and Apple launch their latest devices with a base price of $999 (Rs 71,315). Due to this reason, Apple had a marketplace share of 1.2% back in 2018, co-ordinate to the Economic Times.

However, this scenario is rapidly changing equally Apple is pushing its devices in the Indian market with the correct mix of cost and marketing. According to a written report by IDC, Apple tree went on to earn a whopping 75.half dozen% of market share in Q4 2019, in the premium price segment.

Past capturing most of the consumers in the premium smartphone segment, Apple went on to degrade the number i player in this price range, Samsung.

The IDC states that the major reason for Apple's growth in the Indian market is the price drop of previous iPhone models, attractive offers on debit/credit cards and the aggressive push of its latest "budget" smartphone.

Apple decreased the launch price of its "upkeep" iPhone, i.due east., the iPhone eleven past a huge margin. When the iPhone XR was launched back in 2018, it had a base price of Rs 76,900 ($1,080) in the country. All the same, Apple tree launched the iPhone 11 in 2019 for Rs 64,900 ($910) in India. That was a price drop of over $170.

This strategy of the Cupertino-based tech giant proved to be a major hit in the premium smartphone segment in India. According to the research director of client devices and IPDS, IDC, Navkendar Singh, Apple has always been successful in the Q1 and Q4 of the financial years, as iPhones go the trending topic in the market place. While the Q2 and Q3 of the year belong to Samsung as the new Galaxy devices hit the market.

Now, every bit we move towards the 2d quarter of the year and Samsung unveiling their latest Galaxy S20 series and the "upkeep" foldable Galaxy Z Flip, we shall encounter if it can dethrone Apple to regain its top-spot.